iQoo rolls out digital campaign

Hyderabad iQoo, smartphone brand, has launched digital campaign "Sleepless Star" featuring Dulquer Salmaan for Neo 7 Pro smartphone. In the campaign Dulquer Salmaan is looking for peace and calm but finds himself irresistibly drawn to the iQoo Neo 7 Pro smartphone placed next to him. Conceptualized by iQoo and Schbang, the campaign reveals how Dulquer gives in to his temptation and starts using the phone, becoming completely captivated by its hi-tech features. As he immerses himself in the device's captivating world, he discovers a new form of therapy known as "tech therapy." The film will be promoted across multiple social and digital platforms.

NipunMarya, CEO, iQoo India, said, “The collaboration with Dulquer, who is adored by many, has effectively showcased the finest qualities of the Neo 7 Pro. This device not only delivers exceptional performance but also encourages moments of technological therapy, offering an escape from the monotonous routines of everyday life.”